Executive Director

Amy Hansen, MSARP, EDP


Amy joined the Downtown Fond du Lac Partnership (DFP) as Executive Director in 2007. Amy’s primary responsibilities include the continued coordination of all aspects of downtown development including: business attraction and retention, business assistance, special events, streetscape enhancements, public art, marketing and organizational management.

Prior to joining the DFP, Amy was employed with Joann Stores, Inc. where she served as District Team Leader for Wisconsin and Upper Michigan. Her duties included business management, personnel management and financial accountability of 13-24 stores. Amy is a graduate of the University of Wisconsin-Milwaukee, with a Bachelor of Business Administration in Industrial Relations and Marketing.

Amy serves on the advisory board of the Fond du Lac Recreational Loop, the Wisconsin Main Street Director’s Advisory Board, chair of the City of Fond du Lac Arts Board and is a founding member and business coach of IGNITE! Business Success of Fond du Lac County, a resource network for innovators and entrepreneurs. She serves as the State of Wisconsin Legislative Liaison for Wisconsin Main Street and is a certified Main Street America Downtown Revitalization Professional.

She served on the Board of Directors of the Wisconsin Downtown Action Council from 2010-2019; serving as president from 2013-2015 and is past chair of the Advocacy Committee and the Conference Committee. She has served on the Steering Committee of the Fond du Lac Marketing Professionals and on the Board of Directors of the Fond du Lac Visual Artists.

Amy is a member of Fond du Lac Noon Rotary, ‘Fondy 100 Gives’ and a 2009 graduate of Leadership Fond du Lac.

Director of Communication & Special Events

Amber Bodart


Amber comes to the DFP from a local non-profit credit union and has previous experience working with various Fond du Lac area non-profits. She is a Fond du Lac native with a passion for her community and a drive to see downtown Fond du Lac thrive. She is very involved in Envision Greater Fond du Lac’s Young Professionals by serving on their Membership Committee. Her enthusiasm for all things Fond du Lac is contagious. Amber values community. She prides herself in seeking out ways to enhance the quality of life for others by creating meaningful connections in a dependable way. Amber’s primary responsibilities include serving as the primary contact for media relations, communication and special events, including the downtown Fond du Lac Farmers Market as well as Fondue Fest.

Farmers Market Manager

Holly Jaschob


Holly began working with the DFP as the Farmers Market Manager in 2019. Holly brings to the position over 12 years of management experience. She has received education from both Moraine Park Technical College as well as Milwaukee Area Technical College. Holly’s main responsibilities as Market Manager are to coordinate the opening and closing of the market, enforce the rules and regulations as well as problem-solve issues that arise during the market. Additionally, Holly is responsible for managing any volunteers or interns and assist customers with any questions or concerns they may have pertaining to the market.

Bookkeeper and Research Assistant

Cindy Laubenstein


Cindy joined the Downtown Fond du Lac Partnership in November of 2019. Prior to joining the DFP, Cindy has been the Office Manager & Bookkeeper at our very own downtown business, Edith’s Bridal. Previously she was  Assistant Vice President of Bristol Morgan Bank (formerly known as Bank of Oakfield) for twenty-five years as well as serving as Town Treasurer for the Town of Leroy for 6 years. Cindy currently serves St. Peter’s Evangelical Lutheran Church as a Sunday School Teacher and Ladies Aid Vice President, Moraine Park Technical College as a District Board Member and serves Knowles Volunteer Fire Department Auxiliary as a Trustee. Cindy is also active with the Fond du Lac Chapter of the Professional Women’s Connection and also serves as the Treasurer for Altrusta International, Inc.