Executive Director

Amy Hansen, MSARP, EDP


Amy joined the Downtown Fond du Lac Partnership (DFP) as Executive Director in 2007. Amy’s primary responsibilities include coordination of all aspects of downtown development including business attraction and retention, business assistance, grant programs, special events, streetscape enhancements, public art, marketing and organizational management.

Amy is a certified Entrepreneurship Development Professional (EDP) through the International Economic Development Council (IEDC) and a certified Main Street America Downtown Revitalization Professional (MSARP) through Main Street America. She served on the Board of Directors of the Wisconsin Downtown Action Council from 2010-2019; serving as president from 2013-2015. She is a founding member and business coach of IGNITE! Small Business & Start Up Support of Fond du Lac County.

Amy is a member of Fond du Lac Noon Rotary, the Fond du Lac Loop Advisory Council, ‘Fondy 100 Gives’ and a 2009 graduate of Leadership Fond du Lac. In her free time, she enjoys volunteering with Fondy Junior Football and Fond du Lac Festivals.

Director of Communication & Special Events

Amber Bodart


Amber comes to the DFP from a local non-profit credit union and has previous experience working with various Fond du Lac area non-profits. She is a Fond du Lac native with a passion for her community and a drive to see downtown Fond du Lac thrive. She is very involved in Envision Greater Fond du Lac’s Young Professionals by serving on their Membership Committee. Amber also serves on the Living Well Coalition and the Food Safety Advisory Committee. Her enthusiasm for all things Fond du Lac is contagious. Amber values community. She prides herself in seeking out ways to enhance the quality of life for others by creating meaningful connections in a dependable way. Amber’s primary responsibilities include serving as the primary contact for media relations, communication and special events, including the downtown Fond du Lac Farmers Market as well as Fondue Fest.

Events Coordinator

Holly Jaschob


Holly began working with the DFP as the Farmers Market Manager in 2019. Holly brings to the position over 12 years of management experience. She has received education from both Moraine Park Technical College as well as Milwaukee Area Technical College. Holly’s main responsibilities as Market Manager are to coordinate the opening and closing of the market, enforce the rules and regulations as well as problem-solve issues that arise during the market. Additionally, Holly is responsible for managing any volunteers or interns and assist customers with any questions or concerns they may have pertaining to the market.

Bookkeeper and Research Assistant

Cindy Laubenstein


Cindy joined the Downtown Fond du Lac Partnership in November of 2019. Prior to joining the DFP, Cindy has been the Office Manager & Bookkeeper at our very own downtown business, Edith’s Bridal. Previously she was  Assistant Vice President of Bristol Morgan Bank (formerly known as Bank of Oakfield) for twenty-five years as well as serving as Town Treasurer for the Town of Leroy for 6 years. Cindy currently serves St. Peter’s Evangelical Lutheran Church as a Sunday School Teacher and Ladies Aid Vice President, Moraine Park Technical College as a District Board Member and serves Knowles Volunteer Fire Department Auxiliary as a Trustee. Cindy is also active with the Fond du Lac Chapter of the Professional Women’s Connection and also serves as the Treasurer for Altrusta International, Inc.

Office Coordinator

Shelby Haanstad


Shelby comes to the DFP from Lands’ End Apparel as a Sourcing Manager. She has experience in communications, graphic design, and website development. Shelby was a 2018 graduate from University of Wisconsin Madison with a Bachelors of Science in Textile and Fashion Design. In her free time she enjoys participating in local hockey, soccer, and volleyball leagues. She has a passion for learning and personal development. Shelby is a Fond du Lac native who is excited to put her positivity and creative energy to use in the development of downtown.