Each year the Downtown Fond du Lac Partnership takes pride in recognizing deserving Downtown Fond du Lac businesses with our Downtown Fond du Lac Business Awards. Award winners are selected based upon specific eligibility criteria and feedback from the Fond du Lac community by way of nomination form submissions. Awards are then presented to recipient businesses during the Downtown Fond du Lac Partnership Annual Meeting the following Spring.

Congratulations to the 2025 Winners!

Downtown Fond du Lac New Business Award

The Downtown Fond du Lac New Business Award is presented annually to a new Downtown Fond du Lac business which has shown strength in innovation, resiliency, business performance, and overall contributions to the industry as well as the Fond du Lac community.

Eligible businesses must have opened within the Downtown Fond du Lac District during the calendar year, and remained open through the end of the calendar year.

Previous New Business Award Winners

2024 – Wonder Play Cafe
2023 – Mirrorball Home Decor
2022 – Hang 10 Poké / Fondy Axe Company (tie)
2021 – Cellar District
2020 – Lunar & Lake Book Market
2019 – Hair Lounge & HempWorks
2018 – Brick House
2017 – Atlas Gaming

Downtown Fond du Lac Legacy Award

The Downtown Legacy Award is presented annually to a business which has been located in Downtown Fond du Lac for 50 years or more and has shown strength in innovation, resiliency, business performance, and overall contributions to the industry as well as the Fond du Lac community.

Eligible businesses must have been operating in the Downtown Fond du Lac District for at least 50 years, and remained open through the end of the award calendar year.

Previous Downtown Legacy Award Winners

2024 – The Goldsmith
2023 – National Exchange Bank & Trust
2022 – Hotel Retlaw
2021 – Joe’s Fox Hut
2020 – Wood’s Floral & Gifts
2019 – Fond du Lac Public Library
2018 – Fond du Lac Family YMCA
2017 – U.S. Bank
2016 – Edith’s Bridal
2015 – Kitz & Pfiel True Value