DFP examples: Meet Me Downtown, Monthly Newsletters, Networking & Educational Sessions for Business Owners, Volunteer Coordination, Discount Cards.
Meet Me Downtown
A quarterly social event for downtown business & property owners. New businesses from the previous quarter of the calendar year are welcomed as guests of honor. Annually, the first week of August is “Meet Me Downtown Week;” a week of promotions from downtown retailers specially designed for downtown employees.
Distributed via email to downtown business and property owners and archived on the Publications page.
Downtown Morning Marketing Meetups
These are usually no agenda meetups among downtown business and property owners. On occasion, we’ll have a specific topic to cover, but most of the time these meetups are designed as brainstorming and troubleshooting roundtables. Attendees put their name in a hat and we draw a name, they give us their marketing question and then everyone gives them feedback while a timer goes for five minutes. When that five minutes is up, we draw a new name. The questions raised vary from business to business so we’ve addressed things like best text for a sandwich board, how to capitalize on downtown events, what types of products can be placed outside to sell when there are no events, etc. On occasion we also vary from this process to host one of the follwoing topics: Deep Dive (specific training on one topic), Event Advantages (how to get the most out of an upcoming downtown event), and Guest Presenters (experience from comparable communities). Monthly meetups occur on the 3rd Wednesday of the month at 8 a.m. at rotating locations.
In the interest of using the meetups as partnering opportunities, we rotate locations on a monthly basis. If you would like to have the group meet in your space, please let us know. The host simply needs to provide enough seating for 10-15 people at 8 a.m. on the third Wednesday of the month.
Fond du Lac Marketing Professionals Partnership
Fond du Lac Marketing Professionals (FMP) is a program of the Fond du Lac Association of Commerce. We have partnered with them to provide a free membership for any downtown business representatives (ordinarily a $100 cost per person). The group is made of marketing professionals from businesses through Fond du Lac, so the topics of the workshops are intended to address marketing questions in depth. In the past, they have done workshops on Search Engine Optimization, Google Ad Words and Analytics, etc.
Volunteers are a key component in successful events and committee work. Details of committee opportunities are available on the Committees page. Event volunteers are welcome to assist before, during, or after events and full details are available by emailing firstname.lastname@example.org. Farmers Market volunteer details are available on the Farmers Market Involvement page.
Downtown Discount Cards
As an incentive to help raise operational funding for the DFP, a discount card promotion (similar to the quarterback club) is available to employees of companies that help support the DFP through corporate sponsorships. The cards will be good through the end of each calendar year. All discounts are listed on the Discounts page. If you would like to add a discount for your business, please contact us.