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Economic Impacts of Special Events

Chili Crawl Economic Impact

An analysis of the economic impact of the Downtown Fond du Lac Chili Crawl, based on data collected from ticket sales data and businesses and customer surveys. Special thanks to the Wisconsin Economic Development Corporation for their assistance in analyzing the data. 

2018 Chili Crawl Economic Impact Report

2017 Chili Crawl Economic Impact Report

Farmers Market Economic Impact

An analysis of the economic impact of the 2017 Downtown Fond du Lac Farmers Market, based on data collected from vendors, businesses and customer surveys. Special thanks to the Wisconsin Economic Development Corporation for their assistance in analyzing the data.

The economic impact of the 2017 market season is estimated to represent:

  • $1.1 million in additional economic activity and 6 jobs in downtown.
  • $2.3 million in additional economic activity and 15 jobs in the Fond du Lac Metropolitan area.
  • Over the course of the season, the market generated $320,000 in total estimated sales to market vendors, a 26% increase over 2016!
  • Saturday market visitor spending generated an additional $204,314 in downtown retail sales over the season.
  • The market also contributes to the community in non-monetary ways, including the 1,300 pounds of donated food, nearly $4,000 worth of volunteer time and more than 20,000 individuals who participated in various health, fitness and educational events and demonstrations taking place at the market over the course of the season.

Full details of the analysis are available in the link below.

2017 Farmers Market Economic Impact Report

2016 Farmers Market Economic Impact Report

2015 Farmers Market Economic Impact Report

Shop Small Marketing Campaign Economic Impact

An analysis of the economic impact of the 2017 Downtown Fond du Lac Shop Small Marketing Campaign, based on data collected from ticket sales data and businesses and customer surveys. Special thanks to the Wisconsin Economic Development Corporation for their assistance in analyzing the data.

2017 Shop Small Marketing Campaign Economic Impact Report

Wine Walk Economic Impact

Analysis of the economic impact of the Downtown Fond du Lac Wine Walks, based on data collected from ticket sales data and businesses and customer surveys. Special thanks to the Wisconsin Economic Development Corporation for their assistance in analyzing the data.

Total spending as part of the 2018 event included $29,656 in direct spending downtown, and more than $38,000 in total regional spending.  

2018 Wine Walk Economic Impact Report

2017 Wine Walk Economic Impact Report

2016 Wine Walk Economic Impact Report

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