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Promotion

DFP examples: Wednesday and Saturday Downtown Fond du Lac Farmers Market, Fondue Fest, Chili Crawl, Monster March, Shop Small Holiday Campaign, Downtown Gift Certificates

Special Events

The DFP organizes many special events throughout the year which bring several thousand visitors to the downtown area.

For Farmers Market, businesses within the market area who would like to reserve a 10x10 space in front of their building each week. Businesses outside the market area may also reserve a 10x10 space during the market. We request that businesses who reserve spaces commit to utilizing their space in some way every Saturday; this could be as small as placing a sandwich board in the space to encourage customers to come inside during the market or as involved as a tent full of merchandise.

Businesses who do not need a space every week are eligible to request one 10x10 space for free on any Saturday. Space will be granted wherever it is available and the location of the space may change based on vendor attendance from week-to-week. This option may be particularly useful for businesses outside the market area.

Sponsorship Opportunities

Sponsorship of downtown events can be an exceptional marketing tool for your business. Full details of special event sponsorship and corporate sponsorship options are available by clicking here.

Marketing Assistance

Staff at the DFP are happy to sit down with business owners to assist with writing press releases or brainstorming marketing ideas. Attendance at the Downtown Morning Marketing Meetups will give business owners a chance to share ideas and best practices with others.

Web Development Connections

The BBS Agency, a downtown web development company, offers a special website package deal exclusively for downtown businesses. Big thanks to owners Vincent and Kelly Wondra for being great neighbors to everyone downtown! View the demo site here: fdlwebsite.com.

Events Calendars

The Downtown Fond du Lac website event listing is yours to fill! You can see the list of events on downtownfdl.com and can add your event by clicking on the MEMBERS button in the upper-right hand corner of the page. Login to your account and you can update your events as well as your business listing page. If you need help with the process, don’t hesitate to give us a call for a quick tutorial.

The DFP Facebook event page now showcases your business’s events in addition to events organized by the DFP. If you have a Facebook event page for an event and we’re missing it, please don’t hesitate to reach out!

The Convention and Visitors Bureau recently provided the DFP with a binder of information from their Social Media Consultant on best practices in Facebook, Pinterest, and Instagram as well as several social media “cheat sheets.” If you would like assistance with social media marketing, the binder is available for you to borrow and Dusty is happy to sit down with you as well. If your business would like assistance with a press release or other marketing, please don’t hesitate to contact us!

Social Media Ads and Education Materials

The DFP offers Facebook ad service to downtown businesses for cost of ad, plus $10 for staff time. The ad will be featured on the DFP Facebook page, which reaches approximately 6,000 people per week.

The Convention and Visitors Bureau recently provided the DFP with a binder of information from their Social Media Consultant on best practices in Facebook, Pinterest, and Instagram as well as several social media “cheat sheets.” If you would like assistance with social media marketing, the binder is available for you to borrow.

Downtown Gift Certificates

Businesses can redeem the certificate by bringing or mailing the certificate to the DFP office at 30 S. Portland St. A check will be issued within 2 business days after receiving the certificate in the office.The certificates are not redeemable for cash, but change will be given when the purchase is not for the full face value of the certificate. 

If your business would like to be added or removed from the participating business list, please email info@downtownfdl.com. Web listings will be updated immediately. Printed copies of certificates will be updated during the next printing cycle.

  • Downtown Fond du Lac Gift Certificates expire one year from the date issued.
  • This is a no-charge service we provide for the businesses and customers of Downtown Fond du Lac.
  • You may request a "Downtown Gift Certificates Accepted Here" table tent for your counter at any time.  
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