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On-going Business Support

The DFP is a private, non-profit organization founded in 1999 to revitalize downtown Fond du Lac. Led by a board of directors, staff, and hard-working volunteers, the DFP manages and works to enhance, revitalize, and redevelop Fond du Lac’s central business district. The DFP is part of the Wisconsin Main Street Program, a comprehensive revitalization program designed to promote the historic and economic redevelopment of traditional business districts.

Four elements combine to form a multifaceted approach to downtown development and provide resources for business and property owners in the downtown district.


This involves building a Main Street framework that is well represented by civic groups, merchants, bankers, citizens, public officials and chambers of commerce.

About Organization


Design enhances the attractiveness of the business district.

About Design


Promotion creates excitement downtown.

About Promotion

Economic Vitality

This involves analyzing current market forces to develop long-term solutions.

About Economic Vitality

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